Fast Fashion. Hey, Not So Fast.

by Elizabeth Jarrard

In the last article, we talked about the influence of the avant-garde on high couture fashion and how important fashion is to the arts and entertainment industries. In the fast moving and ever-changing world of fashion, it can be difficult to keep up to date without a lot of 000s in your bank account. Most of us settle for fashion that is on trend or not-yet-trendy, and this desire to keep up can prevent us from ever slowing down and stop to wonder about the larger implications of fast-fashion.

What is fast-fashion? Think of it like fast food. There are better options for consumption. Ever think about the fast-food supply chain and then have second thoughts about what you’re about to order? Like fast food, fast-fashion is cheap. And it is disposable. There are underpaid designers producing runway knock-offs and underpaid factory workers slaving away in countries that don’t regulate their working conditions. Then these cheap items are shipped across the world just so you can wear the latest style of ripped jeans you’ll be tired of wearing by fall. And maybe you’ll take it to the charity shop, but maybe it might end up in a landfill.

We know you know that fast-food is unhealthy and you won’t be eating it every meal. So we don’t expect you to totally give up on your high street favorites. But what can be done to minimize the global impact of fashion?
We have a few ideas:

Capsule wardrobes.

Think of what you absolutely need in your wardrobe. The staples you wear 80% of the time usually end up looking similar. Buy the higher quality classic pieces that will last longer. Like a blazer, a pair of killer jeans. Genuine leather (or vegan) boots that weather well. Take good care of these items.

Clothes donations and charity shops.

Buy and donate. Second-hand shops are an amazing way to keep your closet full of designer gems. Try shopping at second-hand shops in the ritzy parts of town. It also helps the local economy and the environment.  How to buy second-hand clothes

Buying from smaller, independent, local designers.

The pieces will be more expensive of course. So look for items that will really anchor your look and then you can style around those pieces with less expensive, trendy t-shirts or accessories.
We had the chance to sit down with a young dancer turned aspiring fashion designer who is earning a master’s degree in sustainable fashion. What is Sustainable Fashion? It is the antithesis to fast-fashion.
We love fashion just as much as you do. But it’s nice to think we can have a positive impact on changing the way we view fashion and the supply chain. Pindify loves fashion and fashion designers.


Be Heard. Get Paid.

Tomorrow we will share with you a short interview with Sophie Høeg from Denmark who is now studying at the London College of Fashion. She will share with us some of her insights as an industry insider. Stay tuned!

Elizabeth Jarrard