Why call it “Pindify”?

By Elizabeth Jarrard

Why did we call our platform Pindify you ask? We derived the name Pindify from the word pindi. In Hinduism, pindi are shrines that pay homage to the divine feminine Goddess Shakti. These shrines are traditionally stone stacks or tree stumps that remind those who worship Shakti of her powerful creative influence in their lives. The worshipers leave cards, gifts, and trinkets to Shakti in return for her guidance and blessing. At Pindify, we hope to be a guide to help others on the path to finding their artistic callings in a way that can support their livelihood.

Photo:  Daryl Baird  @idahobaird

Photo: Daryl Baird @idahobaird

Along our life journey, Shakti leaves signs as evidence of her presence to guide us and help us fulfill our creative potentials. Spring is a great time for rebirth. For redefining yourself. In many cultures around the world, springtime is a time to honor the creative forces of fertility and creative energy.

Winter is often a time of introspection. In many traditional mythologies around the world, during the winter, we go inside for shelter to seek cover from the storms of life. This is a time of introspection and reflection. For preserving resources and energy. In the springtime, when the sun begins to shine warmer and the snow begins to melt, we get to stretch our legs and are finally called to creative action once again. To emerge from the winter and begin the adventures that the spring beckons us to participate in. To participate in life. Many springtime festivals honor Shakti at this time of year as her creative influence can be felt when we are inspired by the promises of warm sunshine.

Here we highlight several traditions that honor springtime and the archetypal and mythological forces that remind us to give way to our “creative energies” this time of year.

Goddess Shakti

India is one of the most religiously diverse nations on earth and has over 1.4 billion people who practice a myriad of different religions-Hinduism being the predominant religion of this nation. The Goddess Shakti has her own festival, along with many others around the year.

Photo:  Robin Noguier  @robinnoguier

Photo: Robin Noguier @robinnoguier

Songkran (Thailand)

Thailand has several predominant spiritual and religions traditions, but the festival celebrated in the spring has its roots in Buddhist tradition. According to the zodiac calendar, Songkran is celebrated around the first part of April as watery Pisces gives way to fiery Aries.

Believed to be one of the oldest religious traditions in the world, Zoroastrianism which is  practiced predominantly in what is now modern Iran, celebrates the spring festival Nowruz at the time of the spring equinox. This festival involves the rituals of spring cleaning and table setting for family gatherings and sowing wheat seeds for future harvest.  


Many of the pagan customs associated with the celebration of Spring eventually came to be absorbed within Christianity, as symbols of the resurrection of Jesus. But originally, many of the customs were pagan, believed to be named after the goddess of Spring, otherwise known as Ostara, Austra, and Eastre. One of the most revered aspects of Ostara for both ancient and modern observers is a spirit of renewal. The Easter egg is one such symbolic remnant of this very old tradition.

Native American Indian (Indigenous Peoples)

The Lakota people of the North American midwest for instance, maintain ancient tribal ceremonies that at the vernal equinox, welcome new life and send old souls to rest in the center of the Milky Way galaxy before they continue on their spiritual journey. Another tradition of the southwest is of the Spider Grandmother- a tradition of the Hopi people. Spider Grandmother is a maternal creative force that protects humanity from their own destructive nature.

We hope to provide a creative community at Pindify. The coming of spring may just be the time to lay old things to rest and begin a renewed practice of honoring your creative callings and beckon you to new, greener pastures.


Be Seen. Be Heard. Get Paid.

Elizabeth Jarrard