Writers and Journalists: How writers can use digital platforms to monetize their content. Part 2/2

By, Elizabeth Jarrard

Journalists are really becoming a rare commodity. Larger publications like The New York Times, The Atlantic, and The New Yorker, all have staff writers and specific style guides and employ similar tones for each publication. But many of these larger publications and most smaller publications hire freelancers to write articles based on the writer’s specific areas of expertise, simply because it is difficult these days for publications to justify paying a staff writer to do research. This makes sense. This may be one reason why news as we know it may always have a human bias—no matter the attempt at objectivity and truth. Pick your news outlet, pick your story, pick your spin. Pick your poison. As notorious journalist and rogue Hunter Thompson would say, "I have no taste for either poverty or honest labour, so writing is the only recourse left for me."

Photo: Kat Stokes/Unsplash

Photo: Kat Stokes/Unsplash

Well, Hunter Thompson was paid well and rose to fame in a different time and place in journalistic history. In the digital age, what hope do journalists and writers have to earn from their craft?

Copy editors beginning a career in writing make a pittance, and that is to be expected. As skilled as they may be, they are still the burger flippers of writing and journalism, blogging, and digital copy (not that there’s anything wrong with that).

However, more experienced digital and web writers can make significantly more than their counterparts published in print—if they can find a platform that will disseminate their writing to a wider audience, and simultaneously build a portfolio displaying a breadth of rhetorical maneuvers—from pithy/pop, to academic, to journalistic tones.

Only after performing these rites of passage and/or by some cosmic anointing can a writer begin to specialize in an area of expertise and earn their way to the top as an editor-in-chief - that most lauded position among writers-by-night who are simultaneously editors-by-day. As an example, remember Picasso? His early work was not surrealist or cubist as it is now mostly known. Even as a child prodigy as young as eight years old, Picasso’s early work shows he was a gifted at realism and expert in sketching the human body in its true representation of balance and proportion. After mastering realism, Picasso expanded and broke through artistic constraints. Such is par for the course for most aspiring writers who want to write things worth writing about, and only then may they consider earning a decent living after gaining years, often decades of experience. As with anything worth studying and “doing,” start with the basics and then master them. As they say, you’re not a writer if you’re not writing.

In the digital community, more experienced journalists and bloggers who are able and encouraged to have an opinion based on their personal experiences are, for the foreseeable future going to be in demand, as long as they utilize a successful digital platform from which they may express and publish their ideas. The more writers gain a niche area of expertise, the more they can charge per word or per article to share their valuable insights and opinions.

Medium and other platforms of its ilk are ingenious digital outlets for writers and bloggers of many backgrounds and areas of expertise. These digital platforms are a great way to display your writing—how it has evolved and how expansive, or niche it is.

If you have a current loyal following and want to start monetizing your content using your established network channels, or are just beginner trying your hand at the craft, Pindify is a new innovative digital platform that may be a simpler solution.

To utilize Pindify to your advantage, employ various strategies to corral your followers and fans from your other networks and channels to your Pindify Profile—where you publish your premium content. Your premium content are those stories which ignite your passions. You know those stories—the ones that really display your authentic and vulnerable core. The thing you’re most terrified to write about. You can also earn revenue by publishing your first drafts, which may be inspiring to those writers that are just beginning, and are curious to learn about the creative process. One man’s trash is another man’s treasure. At Pindify, your most loyal fans will be paying subscription fees directly to you, every month. And you can earn from trading, sponsorship and employ other innovative ways to market your “writerly brand.”

There is competition for digital platforms to discover innovative ways that empower their content creators to strategize and earn revenue. When they accomplish this synergy, everyone benefits. Pindify is actively attracting creatives and artists across industries who wish to monetize their content. Our hope is that writers get to do what they love and eek out a living wearing pajamas, or while sun-bathing near a blue lagoon—if they work hard (or smart) enough.

As Oscar Wilde would say, “When I was young I thought that money was the most important thing in life. Now that I am old, I know that it is.”


Be Heard. Get Paid.

Elizabeth Jarrard