Podcasting. Where do I start?

by Artem Sahaidak and Elizabeth Jarrard

Podcasts are one of those broad-based and all-embracing types of content that can be really used in a number of ways online and offline. Anyone can start recording his or her own podcast and every attempt of doing it will be an authentic way of expressing your thoughts, ideas, stories, etc. Podcasting as a genre should be considered like other crafts that artistically tell a story. The storytelling is not only in the sharing of ideas but in the craft of editing and fine-tuning the creative content and the ideas that are meant to be shared. the art of storytelling since any podcast is crafted and edited before it’s published. Podcasting has the potential for a wide and varied audience and podcasters can be very powerful agents, influencing values and beliefs. With that said, if you have something to share with the world, don’t hesitate - get started!

But before you start, let us share a tutorial on where you can start:

General ideas:

  • Get prepared with the material and do your research

  • Decide on a format your show will have and define the message you want to share with your audience.

  • Be consistent in your posting.

What equipment will you need:

  • Microphone: it can be any microphone, even the microphone on your phone will be sufficient. When you have a larger audience, you can invest in more expensive equipment.

  • Laptop and audio editing software: Once the recording is done you will need to edit and craft it. For example, we use Logic Pro X and Mac Pro. Usually, we record using “NEUMANN TLM 102”

  • You may choose more options for editing software that suits you here: https://beebom.com/best-audio-editing-software/

Photo: Jonathan Velasquez

Photo: Jonathan Velasquez

The format of your show:

  • Prepare your key points to mention. Don’t read from a script the entire podcast. You will want to project an authentic persona, so running off script here and there lets your audience know you are personable and that you know your subject matter well.

  • Collaborate with a co-conspirator and you can bounce ideas off of each other. It’s more fun and you will have engaging conversations and people will have a greater desire to listen.

  • Don’t forget to write a podcast summary description for the platform where you publish your recording. Let audiences know what you are about.

  • Find some background or bumper music for fading in and out of segments for the recording. This music will help to create an acoustic signature for your brand and make it more memorable.

  • Don’t forget to mention your name and the name of the co-host of the show during the podcast. At least 2-3 times per recording is recommended.

  • Think of a logo design for your podcast. It will help to create the visual component for your brand.

  • Apart from recording in the studio or at home, you may consider recording your podcast in the park or in a cafe so you can create an ambient sound that plays on in the background - creating a memorable listening experience. Remember that the podcast is an audio show where each sound choice matters to create a distinct atmosphere.

Where to publish?

Define your ideal listener or “target” audience. Once you’ve selected your audience,  make sure you do the following:

  • Create a Facebook page or use another form of media outlet to gain wider exposure for your podcast.

  • Publish it on Soundcloud.com.

  • Publish it on iTunes.

  • Finally, publish it on Pindify. And start earning revenue.

Podcasts are really about sharing and communicating with people, so don’t forget to enjoy the process! You’ll never know how successful you could be unless you give it a try. And make sure you press the record button.

Artem Sahaidak